Matala Beach: Discover Crete’s hippie haven & nearby ancient gems

Last Updated: 20 November 2025

Matala sits on the southern coast of Crete, facing the Libyan Sea. Once a quiet fishing village, it became famous in the 1960s when free-spirited travelers carved out homes in the limestone caves above the beach. Among them were wandering hippies drawn by tales of freedom —rumored to include even Joni Mitchell, who immortalized Matala in song. Today, Matala blends bohemian charm with rich history, ancient sites, and a lively beach scene complete with sunbeds, umbrellas, beach bars, and cozy tavernas — a must-stop on any Crete road trip.

If you're up for flexible exploring and want a truly unforgettable experience, rent a car in Crete and make Matala Beach your first adventure stop.

TABLE OF CONTENTS:

• Why Matala deserves a stop on your Crete itinerary
• Discover Matala’s mythical & historical side
• Getting to Matala
• Unique things to do and must-see spots in Matala
• Parking, facilities & prices at Matala Beach
• Best time to visit Matala Beach
• Day trips & things to do near Matala
• Plan your Matala Beach adventure with a rental car
• Frequently asked questions about Matala Beach

 

Why Matala deserves a stop on your Crete itinerary

Matala offers a rare mix of natural beauty, historical depth, and vibrant character—making it one of the best beaches in Crete and a must-visit spot in southern Crete. Whether you're road-tripping the island or looking for a base to explore nearby attractions, Matala delivers a little bit of everything in one unforgettable place.

• Unique beach setting: A wide stretch of golden sand framed by dramatic cliffs and turquoise waters. The ancient caves carved into the rock face give Matala a backdrop like no other.
• Colorful village vibe: Matala’s streets are painted with murals, peace signs, and hippie quotes—a nod to its 1960s counterculture legacy. The village feels alive with creativity and personality.
• Great mix of energy and calm: Lively and full of music during the summer season, but peaceful in the mornings and shoulder months. Perfect for both relaxed travelers and those seeking a scene.
• Ideal for road trips: Easily accessible by car, Matala is a great base to explore southern Crete. Travel-friendly: Compact and walkable, with plenty of beach tavernas, shops, and laid-back energy. Once you park, everything is close by.

Whether you’re drawn by the caves, the coast, or the free-spirited atmosphere, Matala is a place that sticks with you—and deserves a firm spot on your Crete itinerary.

Discover Matala’s Mythical & Historical Side

Matala was once the port of ancient Phaistos, one of Crete’s most significant Minoan palaces. The iconic caves carved into the cliffs above the beach were used as Roman tombs and, much later, became a haven for international hippies during the 1960s. Legends say Zeus brought Europa ashore here. It’s a place where myth and memory blend in the salty sea air.

Getting to Matala

Matala may be tucked away on Crete’s southern coast, but that’s part of its charm. Let’s break down the best ways to get there:

From	Time (Approx.)	Distance
Heraklion / HER Airport	1 to 1.5 hours	75 km
Rethymno	1.5 to 2 hours	110 km
Agia Galini	40 minutes	30 km
Plakias	1 hour 20 minutes	60 km
Ierapetra	2 hours 30 minutes	130 km

By Rental Car for Flexibility & Scenic stops along the way

Renting a car is the best way to reach Matala and explore its surroundings at your own pace. Scenic drives, winding mountain roads, and coastal viewpoints make the journey part of the experience. Depending on your starting point—Heraklion, Rethymno, Agia Galini, Plakias, or even Ierapetra—each route offers its own charm, from olive groves and ancient ruins to mountain villages and dramatic gorges.

From Heraklion/ HER Airport:

• Time: About 1 to 1.5 hours in normal traffic
• Distance: Approximately 75 km
• Route: Drive south toward Moires (Messara region) and follow signs for Matala. This is the most direct route, passing through olive groves and small towns. Optional stop: Phaistos Palace.

From Rethymno

• Time: About 1.5–2 hours drive in normal traffic
• Approximately 110 km
• Route: Head south through Spili and continue toward the Messara Plain. Expect winding roads, mountain scenery, and charming villages along the way.

From Agia Galini

• Time: About 40 minutes drive in normal traffic
• Approximately 30 km
• Route: Follow the inland road toward Timbaki and continue toward Matala. It's an easy drive with optional stops in Kamilari or Kalamaki.

From Plakias

• Time: About 1 hr 20 minutes drive in normal traffic
• Approximately 60 km
• Route: Drive through the dramatic Kourtaliotiko Gorge, continue to Spili, then follow the same Messara road toward Matala.

From Ierapetra

• Time: About 2 hours and 30 minutes drive
• Approximately 130 km
• Route: Head northwest toward Ano Viannos, cross inland Crete, and descend into the Messara region.

To make the most of your visit, explore our fleet and choose the ideal vehicle for your adventure—whether you prefer a compact, fuel-saving hatchback or a spacious full-size SUV for maximum comfort.

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By Bus

KTEL buses run from Heraklion to Matala several times a day, taking about 2.5 hours. It’s affordable but less flexible if you plan to explore nearby beaches or ruins.

Tip: Always check the official site of KTEL for any changes or updates on the tour from Heraklion to Matala.

By Taxi

Taxi services are available from all major towns, but costs can be high for long distances. Agree on the fare in advance.

Unique Things to do and Must-See spots in Matala

Matala is where ancient history, free-spirited 60s culture, and natural beauty come together. Whether you’re here for a relaxing beach day or an adventure-filled escape, these are the top experiences you shouldn’t miss.

1.  Explore the Matala Sea Caves

The iconic caves carved into the sandstone cliffs are Matala’s signature sight. Originally used as Roman tombs, they later became a famous hippie retreat in the 1960s.

Wear sturdy shoes, since the rocks can be slippery.

2. Swim, sunbathe and snorkel at Matala Beach

Matala Beach has clear water, a sandy shoreline and sunbeds available during summer.

The water gets deeper slowly, making it suitable for swimming and snorkeling.

3. Wander the painted streets and street art

Matala feels like a living canvas. Stroll through the colorful streets covered in murals, peace signs, and psychedelic artwork.

Each corner reflects the village’s bohemian past, and new art appears every year.

4. Browse hippie-style shops and local products

Stop by the small boutiques selling handmade jewelry, tie-dye clothing, natural soaps, herbs, and Cretan crafts.

It’s the perfect place to find unique souvenirs that capture Matala’s laid-back spirit.

5. Capture Panoramic Views from the Clifftops

For jaw-dropping views of the beach, caves, and the shimmering Libyan Sea, hike up the cliffs surrounding Matala.

Sunset is especially magical as the sky turns orange over the water.

6. Attend the Matala Beach Festival

Every summer, Matala hosts one of Crete’s most famous music and art festivals. Expect live bands, beach parties, street performances, and a lively, retro atmosphere celebrating peace and freedom. Dates vary each year, so check in advance.

7. Eat like a local: tavernas, beach bars and what to order

Matala’s seaside tavernas serve fresh seafood, traditional Cretan dishes, and local wine. Don’t miss specialties like grilled octopus, dakos, lamb with herbs, and homemade desserts. 

Beach bars offer cocktails with a view—ideal for sunset.

8. Visit the Local Cultural Museum (if open seasonally)

If open during your visit, the small Matala Cultural Museum showcases artifacts, stories, and photos from the village’s ancient past and hippie era. It’s a short but insightful stop to understand Matala’s unique identity.

Parking, Facilities & Prices — What to Expect at Matala Beach

Parking Options:

• Paid parking lots are located close to the beach, offering convenient access for a small daily fee (around €3–€5 per day).

• Free parking areas are available a short walk away. These are ideal if you arrive early or don’t mind a brief stroll through the village.
• During the high season (June–August), spaces can fill up quickly, so arrive early to secure the best spot.

Beach Facilities:

• Sunbeds and umbrellas are available for rent directly on the beach, usually managed by local cafés or beach vendors.
• Public showers and changing cabins are located near the beach entrance, free to use.
• Toilets are accessible in nearby cafés and designated public areas.
• Lifeguards are on duty during the summer months
• Beachfront tavernas, cafés, and mini-markets are within easy walking distance, offering food, drinks, and snacks throughout the day

Prices:

• Sunbed & umbrella rental costs around €7–€10 per set (varies by provider and season).
• Food and drinks are generally affordable, though prices can be slightly higher in July and August due to tourist demand.
• Most businesses accept card payments, but it’s smart to carry some cash for smaller purchases like parking, souvenirs, or local products.

Best Time to Visit Matala Beach

Matala Beach is enjoyable all year, but your experience can vary depending on the season and time of day. Here's when to go for the best weather, views, and atmosphere.

Best Season: Late May to Early October

• June and September: Warm weather, fewer crowds, lighter winds
• July and August: Hottest and busiest months, with strong Meltemi winds some afternoons.
• May and October: Quieter and cooler, great for relaxed exploration

Best Time of Day

• Early Morning (before 10:00 AM): Soft light perfect for photography, fewer visitors, cooler temperatures
• Late Afternoon (after 4:30 PM): Warm golden light and fewer people as day visitors leave

Tip: Weather in southern Crete is generally calm, but summer afternoons can bring moderate northern winds. For the calmest sea and best experience, plan swimming and water activities in the morning.

Day Trips & Things to Do Near Matala

Matala is perfectly placed for short trips to nearby beaches, ancient sites, and local villages—all within 30 to 45 minutes.

1. Kokkini Ammos: Unlock the beauty of Red Beach

A 20-minute uphill hike from Matala leads to Red Beach, known for its red cliffs, clear water, and peaceful, nude-friendly vibe.

2. Visit Kommos Beach & Ancient Port

Just 5 minutes north, Kommos is a quiet, sandy beach with views of ancient Minoan ruins. It’s spacious, low-key, and ideal for swimming or walking.

3. Explore the Minoan Palace of Phaistos

Only 20 minutes from Matala, Phaistos offers panoramic views and well-preserved ruins without the crowds. A great stop for history lovers.

4. Visit Agia Triada & Gortyna Ruins

Near Phaistos, Agia Triada and Gortyna reveal Minoan and Roman Crete. Expect peaceful ruins, olive groves, and the famous Gortyn Law Code carved in stone.

5. Agiofarango Gorge and beach: off-the-beaten-path adventure

A 45-minute drive plus a short hike brings you to this hidden gorge and untouched beach. Quiet, scenic, and perfect for nature lovers.

6. Extra coastal stops: Agia Galini, Kalamaki, Kamilari

Agia Galini has a relaxed harbor and tavernas. Kalamaki offers a quiet beachfront, and Kamilari is a charming inland village with local character—all great for a quick visit.

Plan Your Matala Beach Adventure with a Rental Car

Matala isn’t just a beach—it’s a gateway to southern Crete’s most iconic sights, hidden coves, and historic ruins. From its legendary caves and hippie heritage to nearby Minoan palaces and gorges, Matala offers more than just a swim—it offers a full experience. The best way to enjoy it all on your own terms? Renting a car.

That’s where Motor-plan comes in. With a reliable fleet of vehicles, convenient pick-up locations across Crete, and local know-how, Motorplan makes your Matala journey smooth and flexible. Whether you’re planning a beach-hopping escape or a cultural road trip, a Motorplan rental gives you the freedom to go beyond the usual.

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Frequently Asked Questions about Matala Beach

Is Matala Beach suitable for families with children?

Yes, Matala Beach is family-friendly thanks to its shallow entry, calm waters in the morning, lifeguards during summer and easy access to facilities like toilets, showers, sunbeds and nearby tavernas. Families with a rental car can also reach quieter nearby beaches such as Kommos for more space.

Can you swim in the caves at Matala?

No. Swimming inside or directly around the Matala Caves is not permitted for safety and preservation reasons. You can enter the lower caves on foot with a small ticket, but all swimming should be done on the main beach where conditions are safe and supervised.

Are there boat trips available from Matala Beach?

Yes. In summer, small local boats offer short trips to Red Beach, hidden coves and scenic points along the south coast. Availability depends on weather and sea conditions, so it’s best to check options when you arrive. Travelers with a car can also combine a boat trip with nearby beaches for a full-day itinerary.

Is Matala good for digital nomads or remote workers?

Yes. While Matala is a small village, several cafés offer reliable Wi-Fi and quiet seating during the day. It’s ideal for short working sessions, especially outside peak season. Those staying longer often base themselves in nearby villages like Pitsidia or Kamilari, which you can easily reach with a rental car.

Are card payments accepted at matala Beach? 

Yes. Most restaurants, beach bars and shops accept card payments, including Visa and Mastercard. Some smaller kiosks, markets or parking areas may prefer cash, so carrying a small amount of euros is recommended.

Are there nudist beaches in Matala? 

Yes. Red Beach (Kokkini Ammos), located a short 20–30 minute hike from Matala, is well-known as a nudist-friendly beach. It’s secluded, natural and has no facilities, so bring water, footwear and sun protection. A rental car makes it easy to combine Matala with Red Beach and other south-coast stops.